A degree in management information systems isn’t the most likely way to launch a marketing career, but Eric started down that path, only to realize that he’s both right AND left-brained – which is the perfect mix for a creative, analytics-driven strategist. Today, with 10+ years of experience, he’s a maven in social media, content marketing, business development and branding. Delivering highly effective, award-winning creative work, forging meaningful relationships with clients and executing innovative strategies for home-run digital and traditional campaigns are what make him tick.
The Heartbeat of Social
Social is more than a metric; we have to stop thinking traditionally when measuring the success of social. Creative, audience, engagement and traffic…they are all matter. It’s personal. It’s conversational. What can I do now to leverage social?